The NHL has partnered with FC Bayern Munich to enhance its presence in Germany, announcing a multiyear collaboration that includes four regular-season games over the coming years. This partnership features two NHL games in Munich in the 2027-28 season and two in Cologne, following the Chicago Blackhawks vs. Ottawa Senators games in D眉sseldorf this December. Executives from both organizations engaged in six months of negotiations to explore collaboration possibilities, particularly in co-branding and merchandise. NHL deputy commissioner Bill Daly highlighted Bayern's massive fanbase, representing a significant opportunity for growth.

By the Numbers
  • 45.2 million Instagram followers for Bayern Munich vs. 7.3 million for the NHL.
  • Germany's population of 84 million presents substantial market potential for the NHL.
State of Play
  • The NHL is actively prioritizing its expansion into the German market.
  • Plans are underway to host more games in Germany beyond the initially announced schedule.
What's Next

Future developments may include additional NHL games in Germany and possibly an outdoor game at Bayern's Allianz Arena, as the NHL aims to deepen its ties with German fans.

Bottom Line

This partnership is a strategic move for the NHL, looking to leverage Bayern's vast appeal to grow its brand in Europe and solidify its status as a premier global sports league.