Jonah Goldberg has been appointed as the Senior Associate Athletics Director for Strategic Communications at UTSA, following a successful 15-year tenure at UT Rio Grande Valley. Goldberg's experience includes enhancing UTRGV's athletics brand and overseeing significant media relations and broadcasting efforts. UTSA Vice President Lisa Campos expressed excitement over his extensive background, strong regional relationships, and proven ability to elevate athletics programs.

By the Numbers
  • Goldberg oversaw an increase in UTRGV鈥檚 advertising value equivalency to over $6 billion through strategic media partnerships.
  • He facilitated ESPN+ coverage for all ticketed team sports home games for the past 10 years, ensuring high-quality broadcasts.
State of Play
  • Goldberg aims to leverage his connections within the UT System to further elevate UTSA鈥檚 brand.
  • His role involves modernizing media relations and enhancing visibility for athletics in a rapidly growing academic environment.
What's Next

Goldberg is expected to implement strategic communications that align with UTSA's growth trajectory. His initiatives may include enhanced media visibility and marketing strategies to attract further sponsorship and improve fan engagement.

Bottom Line

Goldberg's appointment signals a commitment to elevate UTSA's athletic communications, blending experience with strategic growth to enhance the university's profile in both academics and athletics.