Tennessee basketball has secured a five-year jersey patch partnership with Knoxville-based Axle Logistics. This collaboration positions Axle as the official jersey patch partner for both the men鈥檚 and women鈥檚 basketball programs, featuring a patch that matches Tennessee鈥檚 orange and white colors. Axle Logistics, founded by Tennessee alumni, offers advanced logistics services across the U.S., Canada, and Mexico, and is significant for employing many Tennessee graduates. Athletic Director Danny White emphasized the alignment with a company that exemplifies innovation and community commitment.

By the Numbers
  • 5-year agreement for jersey patch partnership.
  • Axle Logistics is a major employer of Tennessee graduates.
State of Play
  • Tennessee men鈥檚 basketball season begins on November 3 against Wofford.
  • Lady Vols will kick off their season against Duquesne on November 2.
What's Next

As the basketball season approaches, the partnership may enhance Axle鈥檚 brand visibility and strengthen ties with the local community. Expect promotional efforts linking the teams with Axle鈥檚 logistics services during the season.

Bottom Line

The partnership not only benefits Tennessee Athletics through enhanced branding but also solidifies community relationships and showcases local business contributions to university programs. Strengthening ties with local industry is crucial as both teams aim to elevate their presence on and off the court.