Former Arizona State basketball star James Harden is celebrating the opening of his new restaurant, Smiling Moose Sandwich Grill, in Scottsdale. Harden, part of the ownership group, looks to blend quality food with community values. He reminisces about his college days, emphasizes the importance of winning an NBA championship, and expresses excitement about giving back to the area that shaped his career.

By the Numbers
  • The restaurant features a signature menu inspired by Rocky Mountain outdoor hospitality.
  • Harden's ownership group includes six other members, contributing to local community ties.
Yes, But

While Harden's foray into the restaurant business is promising, the competitive landscape of the food industry, particularly in Scottsdale, could pose challenges despite his popularity as an NBA star.

State of Play
  • The Smiling Moose is located at 2765 N. Scottsdale Road and offers a diverse menu including sandwiches, salads, and burgers.
  • As Harden looks forward to his NBA future, the restaurant also aims to build a dedicated customer base in Scottsdale.
What's Next

Harden's next steps include focusing on both his NBA career and the growth of the Smiling Moose. Continued community engagement and quality service may provide a path for long-term success in both fields.

Bottom Line

Harden's venture into the restaurant industry highlights his commitment to his roots while navigating the complexities of both sports and business. His dedication to quality and community could set a foundation for success beyond basketball.