Jana' Boyd has been appointed as the director of social media for Longwood women's basketball, focusing on enhancing the program's brand and engaging with various stakeholders. Previously, Boyd led marketing efforts for Trigon Combat in Charlotte and spent nearly seven years with the CIAA, where she drove significant growth in digital presence and audience engagement. Her experience includes producing compelling multimedia content and managing social media strategy, which will be pivotal in her new role. Head Coach Erika Lang-Montgomery emphasized Boyd's creativity and talent as key assets for the program's growth.

By the Numbers
  • Generated over 4 million social media impressions during CIAA championship events.
  • Increased CIAA Sports Network's social media following from 9,000 to over 24,000.
State of Play
  • Boyd will oversee creative strategies for photography, videography, and social media for the women's basketball program.
  • She aims to engage recruits, student-athletes, alumni, and fans, leveraging her extensive background in athletics and communications.
What's Next

Under Boyd's leadership, expect innovative social media campaigns and enhanced digital engagement for Longwood women's basketball. This shift may lead to stronger fan connections and increased visibility for the program.

Bottom Line

Jana' Boyd's appointment marks a strategic move for Longwood women's basketball, with her expertise set to significantly elevate the program's brand and outreach efforts. Her passion for athletics and experience in digital content creation promise to forge deeper connections within the community.