Cruz Martin has been appointed the new Voice of the Lady Toppers for the 2026-27 athletic season by WKU Athletics. Hilltopper Sports Properties General Manager Jennifer Starke expressed enthusiasm for Martin's energy and storytelling ability, which will enhance the broadcasting experience for fans and student-athletes. He will cover Lady Topper Basketball, volleyball, soccer, and softball, and will serve as a backup broadcaster for football, men's basketball, and baseball. Additionally, Martin will host monthly live shows and weekly podcasts featuring head coaches. Having graduated from Indiana University in 2025, Martin is poised to create memorable experiences for Hilltopper Nation.

By the Numbers
  • Cruz Martin is the youngest broadcaster in the SEC at the time of his hiring.
  • Martin graduated from Indiana University in 2025 with a degree in Sports Media.
Yes, But

The position of Voice of the Lady Toppers comes with high expectations, given the competitive nature of collegiate sports broadcasting. While Martin has a strong background, transitioning to a primary role with significant audience engagement presents challenges that he must navigate effectively.

State of Play
  • Cruz Martin will make his debut as the Voice of the Lady Toppers for the upcoming 2026-27 season.
  • WKU Athletics is focused on building excitement around all Lady Topper sports, indicating a dynamic athletic environment.
What's Next

As the season approaches, Martin will prepare for various broadcasts and engage with fans through the Tops Live shows and podcasts. Expect efforts to cultivate a lively atmosphere and foster a strong connection between the team and its supporters.

Bottom Line

Cruz Martin's appointment as the Voice of the Lady Toppers aligns with WKU Athletics' vision of enhancing the fan experience and promoting the athletic program. His fresh perspective and enthusiasm may energize both current fans and attract new support.