Emily Lange has been promoted to Assistant Athletic Director for Athletic Communications at Springfield College. This announcement was made by Director of Athletics Dr. Craig Poisson, citing Lange's impactful contributions over the past academic year as Coordinator of Athletic Communications. Lange succeeds Max Berkowitz, who has transitioned to a strategic role at the NEWMAC. She will oversee communications for the college鈥檚 27 NCAA Division III varsity teams and take an active role in various athletic events and initiatives. Lange aims to enhance storytelling and support the success of Springfield鈥檚 student-athletes and coaches.

By the Numbers
  • Oversight of 27 NCAA Division III varsity athletics programs.
  • In her first year, played a major role in planning the NCAA Division III Men's Volleyball Championship.
Yes, But

While Lange's appointment reflects her previous successes, including strengthening relationships with FloSports, some may question the transition stability following Berkowitz's departure and how effectively she can build on those foundations.

State of Play
  • Lange will implement communications strategies across Springfield鈥檚 athletic programs as part of the Athletic Leadership Team.
  • Her responsibilities include overseeing interns, social media content development, and enhancing alumni engagement through targeted communications.
What's Next

Looking ahead, Lange is set to strengthen Springfield's athletic communications while boosting social media reach, possibly utilizing innovative strategies that capitalize on her prior experiences, including event planning and collaboration with external partners.

Bottom Line

Emily Lange鈥檚 promotion is a strategic move aimed at fostering growth in Springfield College athletics, emphasizing strong communication, community engagement, and student-athlete support, which are crucial for the department鈥檚 ongoing success.