JJ Watt, the former NFL star, has taken on multiple roles at Burnley since acquiring a minority stake in the club, actively engaging as a co-owner and kit designer. His latest contribution, a new away kit for the 2026-27 season, celebrates Burnley鈥檚 rich heritage and reflects his investment in the club's identity. Watt expresses a deep commitment to improving the team's performance in the Premier League, sharing insights on player recruitment, management strategies, and the importance of maintaining a strong connection with the fanbase amidst recent relegations and promotions.

By the Numbers
  • JJ Watt is 6ft 5in (196cm) and weighs 288lb (131kg).
  • Burnley鈥檚 latest away kit took almost two years to design and incorporates elements from the club鈥檚 past.
State of Play
  • Watt has been a hands-on owner, actively involved in significant decision-making processes at Burnley.
  • Burnley has recently experienced fluctuations between the Premier League and Championship, affecting fan engagement.
What's Next

As the new season approaches, Watt emphasizes the urgency of gaining promotion back to the Premier League while establishing a sustainable team identity. The current roster under new head coach Nicky Hayen will focus on balancing experience and youth to enhance competitiveness.

Bottom Line

JJ Watt's hands-on investment in Burnley signals a transformative approach to ownership, blending passion with strategy as the club seeks stability and success. His commitment could pivot Burnley鈥檚 trajectory in the competitive landscape of English football.