The Pick Is In: Hallmark Media, NFL and Skydance Sports partner with the Chicago Bears for Holiday Touchdown: A Bears Love Story set to premiere during Hallmark Channel鈥檚 17th annual Countdown to Christmas programming event
Hallmark Media, in collaboration with the NFL and Skydance Sports, is set to release a new holiday film titled "Holiday Touchdown: A Bears Love Story," featuring the Chicago Bears. This movie marks the third installment in the successful "Holiday Touchdown" franchise and will premiere during Hallmark Channel's 17th annual Countdown to Christmas event in 2026. The production will take place in and around Chicago, highlighting the city's iconic locations and the rich culture surrounding the Bears. Key figures, including Bears head coach Ben Johnson, expressed excitement about the collaboration and its potential to strengthen the connection with fans.
By the Numbers- "Holiday Touchdown: A Bears Love Story" will be the third film in the franchise, following the success of the first two.
- The movie is set to premiere during the Hallmark Channel's 17th Countdown to Christmas event in June 2026.
- Production will begin this summer, utilizing various Chicago locations.
- The film aims to capture the passionate culture of the Chicago Bears fan base.
As production kicks off, details on the cast will be revealed in the future, and anticipation builds for how the film will portray the Bears' rich history and community spirit during the holiday season.
Bottom LineThis collaboration represents a strategic effort to enhance the connection between the Chicago Bears and their fans while leveraging the emotional appeal of holiday storytelling, promising a heartwarming cinematic experience.
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