Josh Bilicki and Alex Labb茅 have signed a multi-race deal with LUBE-A-BOOM, marking the brand鈥檚 elevated presence in NASCAR. Labb茅 will display LUBE-A-BOOM's logo on his No. 0 car at the Pit Boss/FoodMaxx 250 at Sonoma Raceway, while Bilicki will carry it on his No. 07 during races in Indianapolis and Iowa. LUBE-A-BOOM is known for its advanced lubricants for cranes and lifting equipment, and is committed to enhancing its visibility in the racing community.

By the Numbers
  • LUBE-A-BOOM will feature on Labb茅鈥檚 No. 0 during the Pit Boss/FoodMaxx 250.
  • The brand will sponsor Bilicki鈥檚 No. 07 at Indianapolis in July and Iowa in August.
State of Play
  • LUBE-A-BOOM is transitioning from local motorsport support to national visibility in NASCAR.
  • Both drivers are enthusiastic about representing the brand at renowned tracks like Sonoma Raceway.
What's Next

This partnership is likely to lead to further collaboration between LUBE-A-BOOM and the NASCAR community, potentially establishing more extensive branding opportunities in future races. Fans can expect to see promotional activities linked to LUBE-A-BOOM as the racing season progresses.

Bottom Line

The partnership between Josh Bilicki, Alex Labb茅, and LUBE-A-BOOM not only elevates the brand's profile in NASCAR but also underscores the growing intersection of motorsports and industrial brands. This move could signal more significant investments in the sport by companies seeking broader engagement with fans.