The Ted Lasso rookie card, which was initially given away for free in 2014, has skyrocketed in value, selling for $16,470 at auction in June 2026. This card, part of a promotional campaign by NBC to introduce the Premier League to American audiences, features the character played by Jason Sudeikis as the coach of AFC Richmond. With only a limited number of cards graded by PSA, their rarity has driven demand among collectors. The character's growing popularity over the years has contributed to the card's mythical status, making it a must-have item for sports memorabilia enthusiasts.

By the Numbers
  • The first public sale of a PSA 10 Lasso card fetched $16,470.
  • Only 11 copies of the card have been graded by PSA, with three achieving Gem-Mint 10 status.
State of Play
  • The card's value has increased significantly due to its rarity and the character's prominence in pop culture.
  • Following the final episode of Ted Lasso鈥檚 third season, eBay searches for the card surged 150% from the previous month.
What's Next

As interest in Ted Lasso continues to grow, more collectors are likely to search for the rookie card, leading to further increases in value and market demand. Anticipation around future memorabilia related to the character could spur additional trading card releases or events.

Bottom Line

The Ted Lasso rookie card's record sale underscores the unpredictable nature of collectibles, where once-overlooked items can become highly sought after due to cultural impact. This phenomenon illustrates the power of nostalgia and character in driving collector enthusiasm.