The Kingston Frontenacs received the prestigious "Content Team of the Year" award at the 2026 OHL Business Awards, acknowledging their innovative approach to fan engagement and storytelling throughout the season. Under the leadership of Spencer Loeb and Jack Clark, the team excelled in creating authentic content that deepened connections with fans, showcasing players and coaches while fostering trust between departments. Key to their success was Head Coach Troy Mann's openness, enhancing the organization's transparent relationship with fans. This recognition not only highlights the Frontenacs' dedication to engaging their community but also marks a pivotal moment in their ongoing evolution as a franchise.

By the Numbers
  • Significant growth in social media following across all platforms during the 2025-26 season.
  • Positive community feedback, with multiple fans referencing team content during events.
State of Play
  • The Frontenacs are enhancing community engagement through innovative digital marketing strategies.
  • Collaboration between hockey and business operations is fostering new content opportunities.
What's Next

The Frontenacs aim to build on their award-winning content strategy by exploring new initiatives that further connect with their fanbase and showcase player personalities. Future projects may include increased interactive content and expanded community outreach programs.

Bottom Line

This recognition emphasizes the Frontenacs' commitment to storytelling and fan engagement, revealing that a strong connection with the community is essential for long-term success in sports. The team's innovative strategies set a benchmark that has implications for how junior hockey franchises can enhance their presence and relationship with fans.