The Edmonton Elks are still grappling with the repercussions of their controversial name change from Eskimos to Elks in 2021. Team president Chris Morris emphasized that the transition has alienated long-time fans and hindered rebuilding efforts. Despite the backlash, the franchise is focused on stabilizing financially and reconnecting with the community while preparing for their home opener against the Montreal Alouettes.

By the Numbers
  • Season-ticket sales dropped from over 20,000 to approximately 7,000 since the name change.
  • The Elks achieved a 29-20 victory over Ottawa in their season opener.
State of Play
  • The Elks are attempting to rebuild fan relationships after the name change fallout.
  • Financial stability has been achieved under owner Deb Thompson, who took over in 2024.
  • The club has reinstated nostalgic elements like the 鈥淥nce An Eskimo Always An Eskimo鈥� sign in the dressing room.
What's Next

Moving forward, the Elks are focused on increasing community engagement and improving on-field performance to boost ticket sales. Their ongoing efforts to rekindle ties with traditional fans will be critical for long-term success.

Bottom Line

Rebuilding the franchise's reputation and fan base post-name change is a formidable but essential task for the Elks, requiring commitment to community involvement and performance enhancement.