Louisville City FC and Racing Louisville FC have partnered with Athletic Brewing Company, the largest dedicated non-alcoholic brewer in the U.S., making it the exclusive non-alcoholic beer at both clubs. Starting this season, Athletic's award-winning brews will be offered on game days at Lynn Family Stadium, catering to fans seeking more non-alcoholic options. The collaboration aims to enhance the matchday experience by providing great-tasting choices for all supporters, whether for health or personal preference. Athletic Brewing's innovative methods have made it a leader in the non-alcoholic beer market since its launch in 2018.

By the Numbers
  • Athletic Brewing has received nearly 200 prestigious taste awards in the past decade.
  • Available at over 75,000 retail locations nationwide.
State of Play
  • Athletic Brewing will sample products at select LouCity and Racing games this season.
  • The partnership aims to cater to a growing demand for non-alcoholic options among fans.
What's Next

Fans can expect to see Athletic Brewing's products featured prominently at upcoming games and could lead to potential expansions in the range of non-alcoholic offerings at the stadium.

Bottom Line

This partnership not only diversifies game day options but also positions both clubs as leaders in promoting inclusive experiences for fans, further solidifying their commitment to community and health-conscious choices.