Colorado College's Athletics Marketing team secured three silver awards at the NACMA Best Of Awards, recognizing their excellence in promoting CC athletic programs during the 2025-26 academic year. The honors included accolades for their Branded Dynamic Collateral, Viral Social Initiative, and Sport Specific Brand Campaign. Key highlights include a dynamic hockey intro video designed to energize fans, a viral clip featuring an equipment manager's routine tasks that accrued 5.8 million views, and a campaign to promote women's soccer featuring collaboration with local organizations. These initiatives aimed to enhance community engagement and attendance at athletic events.

By the Numbers
  • 3 silver awards at NACMA Best Of Awards.
  • 5.8 million views on the viral hockey video.
State of Play
  • CC Athletics continues to prioritize innovative marketing strategies to enhance engagement.
  • Collaboration with local organizations strengthens community ties and boosts event visibility.
What's Next

Future initiatives may expand on successful marketing strategies to further elevate Colorado College's sports programs and deepen community involvement. Emphasis on storytelling and digital engagement is likely to be a continued focus, as seen in recent campaigns.

Bottom Line

Colorado College's achievement in the NACMA awards underscores the effectiveness of creative marketing in enhancing collegiate athletics and community connections. The innovative approaches taken not only celebrate sports but also foster local identity and support for women's athletics.