The Oakland University Athletics has entered a multi-year agreement with adidas, designating BSN SPORTS as the exclusive supplier of uniforms and gear for its 18 varsity programs. This partnership aims to deliver high-quality apparel and products, enhancing the student-athlete experience in preparation for championships. Steve Waterfield, the Director of Athletics, expressed excitement about the collaboration, highlighting the world-class technology and designs that adidas brings. BSN SPORTS will manage logistics and supply chains, ensuring timely access to Oakland's sports gear for athletes and fans alike. This dual partnership positions the Golden Grizzlies at the cutting edge of sports innovation.

By the Numbers
  • Adidas is partnering with Oakland University Athletics for multiple years.
  • BSN SPORTS serves over 1,100 collegiate programs nationwide.
Yes, But

While the partnership promises enhanced quality and access for athletes and fans, it remains to be seen how effectively BSN SPORTS can manage the logistics for Oakland's diverse needs across 18 sports.

State of Play
  • The partnership is officially launched, with operations already underway.
  • Golden Grizzlies fans will soon have access to new branded merchandise.
What's Next

The Golden Grizzlies can expect improved athletic apparel and fan merchandise in the coming months, with ongoing updates and new product lines introduced as the partnership develops.

Bottom Line

The collaboration between Oakland Athletics, adidas, and BSN SPORTS marks a significant investment in the future of the athletic program, positioning it for improved performance and fan engagement.