Stony Brook Athletics has partnered with Bulovas Restorations to become the first institution in New York and the first FCS program nationwide to secure a uniform jersey patch sponsorship. This three-year agreement marks a significant milestone for Stony Brook, reflecting a strategic move to enhance revenue and visibility in collegiate athletics. The partnership will allow Bulovas Restorations' logo on jerseys for various sports teams starting in the 2026-27 season, including football, basketball, and lacrosse. Stony Brook's Director of Athletics, Shawn Heilbron, expressed enthusiasm for the alliance's potential to elevate the university's standing in the NCAA landscape. Rory Bulovas, president of Bulovas Restorations, celebrated the partnership as a means to expand his company's commitment to community and excellence.

By the Numbers
  • Three-year agreement for jersey patch sponsorship.
  • First institution in New York and first FCS program to establish a uniform patch partnership.
State of Play
  • The partnership begins during the 2026-27 season across multiple sports programs.
  • Stony Brook seeks to enhance revenue streams amidst a competitive NCAA landscape.
What's Next

This partnership may lead to increased visibility and additional sponsorship deals as other NCAA programs observe the impact of jersey patch agreements on revenue generation and community engagement.

Bottom Line

The partnership with Bulovas Restorations represents a groundbreaking step for Stony Brook Athletics, potentially reshaping the revenue model for collegiate sports and showcasing the value of innovative sponsorships in enhancing athletic programs.