Colorado Women's Basketball has launched "The Standard," a new branding initiative for the 2026-27 season, emphasizing hard work, toughness, and discipline. Head coach JR Payne articulated that this platform aims to celebrate the program's legacy and motivate current players to uphold those values. Over the past five years, the team has achieved five consecutive 20-win seasons and four NCAA Tournament appearances, showcasing its success built on a strong cultural foundation. The Standard integrates various aspects of the program, including recruiting, fan engagement, and merchandise, reinforcing a unified identity. Season tickets for the upcoming season are currently on sale, inviting fans to join this evolving narrative.

By the Numbers
  • Colorado Women's Basketball has achieved five consecutive 20-win seasons.
  • The team has made four NCAA Tournament appearances in the last five years.
State of Play
  • The launch coincides with season ticket sales for the 2026-27 season.
  • The team returns seven players from last year's squad and adds five transfers and two freshmen.
What's Next

As the season progresses, the focus will be on integrating The Standard throughout all areas of the program, including recruiting efforts and community engagement activities. The success of this initiative could further enhance the team's national standing while fostering deeper ties with fans and supporters.

Bottom Line

The introduction of The Standard marks a pivotal moment for Colorado Women's Basketball, reinforcing its commitment to excellence while rallying support from players, fans, and alumni. This initiative not only honors a rich legacy but also sets a bold vision for the future.