The Metro Atlantic Athletic Conference (MAAC) will rebrand as the Metro Conference starting July 1, 2026. This change aims to create a modern and distinct identity while honoring its 45-year history. The rebranding process involved input from various stakeholders, including athletes, coaches, and fans, to eliminate confusion linked to its acronym, MAAC. The new name is intended to reflect the conference's geographic focus and commitment to student-athlete success. MAAC Commissioner Travis Tellitocci emphasized the project's goal of enhancing the conference's future positioning.

By the Numbers
  • The Metro Conference has existed for 45 years since its founding in 1980.
  • The rebrand aims to simplify the conference identity and eliminate confusion with the Mid-American Conference (MAC), which shares a similar acronym.
State of Play
  • The new brand identity includes a streamlined visual system with bold typography and a two-color palette.
  • Anticipation for the transition involves updates to digital platforms, apparel, and championship branding.
What's Next

The transition to the Metro Conference is expected to elevate the institution's visibility and national brand recognition in collegiate athletics. Further branding elements and a new website will roll out soon.

Bottom Line

This rebranding marks a significant step for the conference, positioning it for future success while retaining its commitment to academics and athletics. The transition to the Metro Conference promises to clarify and enhance its identity within the competitive landscape.