Furman University has solidified Greenville, South Carolina as a premier host for the NCAA Men's Basketball Tournament by co-hosting events in March. The recent tournament generated significant economic benefits, drawing large crowds and increasing local business revenues. Greenville ranked fourth best place to live in the U.S. and seventh in Travel + Leisure's best places to visit, further enhancing its profile as a desirable destination. With over 41,000 tickets sold and impressive hotel occupancy rates, the tournament indicates Greenville's growing importance in the sports world. Furman's leadership underscores the collaboration with community partners that made this success possible.

By the Numbers
  • Economic impact: $9.65 million
  • 41,247 tickets sold, with 43% of attendees being overnight visitors
  • Downtown hotel occupancy: 94.9% with an average daily rate of $318.36
State of Play
  • First NCAA Tournament hosted in Greenville was in 2002; significant returns since then.
  • Greenville was the first host city to sell out its first and second round games in 2026.
  • Local media and national sports reporters praised Greenville as a top NCAA host city.
What's Next

Future opportunities for hosting the NCAA Tournament in Greenville are promising, bolstered by successful past events and community support. Increased visibility could attract more major sports events, further benefiting local economies.

Bottom Line

Greenville's successful co-hosting of the NCAA Tournament emphasizes its status as a top destination for major sporting events, presenting a unique opportunity for ongoing economic and community growth.