The University of Redlands has partnered with BSN SPORTS and adidas, designating them as the official uniform supplier for Bulldog Athletics. This exclusive agreement aims to enhance the brand identity and quality for over 500 student-athletes beginning in the 2026-27 academic year. BSN SPORTS will provide adidas uniforms and gear for all 25 varsity programs, while also establishing official online team stores for fan merchandise access. University officials believe this collaboration will promote equity and enhance the student-athlete experience campus-wide. This partnership marks a substantial commitment to the future of athletics at Redlands.

By the Numbers
  • 500+: Number of student-athletes outfitted by BSN SPORTS and adidas.
  • 25: Number of varsity programs that will receive uniforms and apparel.
State of Play
  • This partnership ensures a consistent look and high-quality gear for athletes.
  • Fans will have access to exclusive licensed merchandise through online team stores.
What's Next

The partnership implementation will begin in the 2026-27 academic year, with plans to enhance branding and promotional support for Bulldog Athletics. Increased engagement with fans and the community will follow as the collaboration evolves.

Bottom Line

This partnership represents a strategic investment in the University of Redlands' athletic program, setting the stage for improved student-athlete experiences and community engagement, while strengthening the university鈥檚 brand identity in collegiate sports.