Sonoma Raceway has announced a two-year extension of its partnership with Pit Boss Grills and FoodMaxx for the NASCAR O'Reilly Auto Parts Series race scheduled for June 27, 2026. This multi-year deal aims to enhance fan experience and brand visibility at the iconic 1.99-mile road course. Both brands are committed to ongoing engagement during race weekends, with a refreshed race logo to celebrate America's 250th anniversary. The Pit Boss/FoodMaxx 250 will continue to showcase thrilling NASCAR action and community engagement in Northern California.

By the Numbers
  • Two-year extension announced for the co-entitlement sponsorship.
  • The race is set for June 27, 2026, marking a significant event during America鈥檚 250th anniversary.
State of Play
  • The partnership enhances visibility for both brands at NASCAR events.
  • A revamped logo with red, white, and blue accents will be featured prominently.
What's Next

The Pit Boss/FoodMaxx 250 race is poised to deliver increased fan engagement and high-octane action, reflecting both brands' commitments to the NASCAR community. Expect promotions and activities as the event approaches, capitalizing on the patriotic milestone of the 250th anniversary.

Bottom Line

This partnership cements the collaboration between prominent brands and Sonoma Raceway, promising to elevate the NASCAR experience for fans in a historically significant year. Excitement surrounding the upcoming race heightens the anticipation for fan-oriented activities and brand interactions.