A conversation initiated in June 2024 about limited color options in athletic tape has led to the PowerFlex Foundations line, a new product line now used in women’s collegiate gymnastics. This initiative, championed by Dr. Mercedes Himmons and Ali Bower of OVIK Health, launched in December 2025. The goal was to provide a more diverse range of "flesh tone" tape options to better meet the needs of athletes in aesthetics-driven sports. After positive feedback from student-athletes at Southern Connecticut State University, this new line emphasizes inclusivity and representation in collegiate gymnastics. The success of these efforts marks a significant advancement in sporting equipment tailored to diverse needs.

By the Numbers
  • PowerFlex Foundations line launched in December 2025.
  • The initiative began in June 2024, highlighting a nearly 1.5-year development period.
Yes, But

Despite the positive reception, there may be critiques regarding the speed of product availability or the need for additional color options beyond those initially launched. Discussions surrounding representation could further evolve with emerging athletes’ needs.

State of Play
  • The PowerFlex Foundations line is currently in use for competitions across collegiate gymnastics.
  • Feedback from athletes indicates enhanced confidence and satisfaction with the new color options during performances.
What's Next

Future developments may include expanding the color palette further based on ongoing athlete feedback and demand. Collaborations could also grow to encompass additional sports and performing arts disciplines seeking tailored athletic apparel.

Bottom Line

Enhancing inclusivity in athletic equipment not only meets the needs of diverse athletes but also reflects a growing commitment to representation in sports. The PowerFlex Foundations line is a crucial step forward in ensuring all athletes feel represented and supported.