The Detroit Pistons' basketball communications staff has won the 2025-26 Brian McIntyre Media Relations Award from the Professional Basketball Writers Association. This award recognizes the NBA PR group that exemplifies professionalism and collaboration with the media. Led by chief communications officer Kevin Grigg, the team has improved media access and coverage of the Pistons. PBWA president Howard Beck noted that this recognition feels overdue given the franchise's resurgence. The Pistons are the first to win this award since its establishment in the 2006-07 season.

By the Numbers
  • This is the Pistons' first win of the Brian McIntyre Media Relations Award since its creation in 2006-07.
  • The Wizards finished second in the voting, followed by the Hawks, Magic, and Rockets as finalists.
State of Play
  • The Pistons' PR team is recognized for enhancing media access, boosting team coverage quality.
  • Head coach J.B. Bickerstaff collaborated closely with the PR staff to improve relations with reporters.
What's Next

This award may encourage even greater collaboration between the Pistons' PR team and media, potentially leading to increased coverage and fan engagement. Continued performance and accessibility could solidify the Pistons' standing in the league and media outlets.

Bottom Line

The Pistons' recognition underscores the importance of effective PR in professional sports, showcasing how strategic communication can elevate a franchise's profile. Enhanced media relations can significantly impact team storytelling and fan connection.