Birmingham will host a significant college football game at Legion Field on August 29, 2026, featuring the Southern Jaguars against the Alabama State Hornets. The Birmingham City Council approved the event, which is expected to draw national attention and bolster the city's reputation as a sports destination. Mayor Randall Woodfin highlighted this game as a landmark achievement for local universities and the community, fostering a partnership with the Southwestern Athletic Conference (SWAC). The game will also mark the coaching debut of Marshall Faulk at Southern University and the fifth season for ASU's coach, Eddie Robinson.

By the Numbers
  • Southern has topped the charts in FCS football attendance for 48 of the last 49 seasons as of 2025.
  • The matchup is anticipated to generate substantial economic impact and extensive media exposure for Birmingham.
State of Play
  • Hosting the game demonstrates Birmingham's growing status in major sports events.
  • Tickets for the event are scheduled to go on sale next week.
  • This event is part of ongoing collaborations with the SWAC to promote HBCU events.
What's Next

The Southern Jaguars and Alabama State Hornets will prepare for their season opener in late August, with both teams aiming for success after previous setbacks. Further marketing efforts will likely increase ticket sales and community engagement leading up to the event.

Bottom Line

This matchup not only showcases collegiate talent but also highlights Birmingham as a premier location for significant sporting events, reinforcing community pride and enhancing local economic growth.