Junior Caleb Martinez exemplifies the balance between athletics and entrepreneurship at Illinois Wesleyan University. As a business major and right-handed pitcher, he runs his own SEO company, Bear SEO, which he founded two and a half years ago. With support from IWU's business program, Martinez has successfully expanded his client base and has cultivated both one-off and recurring customers. In addition to his business, he has become an essential part of the Titans' baseball team, emphasizing the importance of balancing both passions.

By the Numbers
  • Martinez has appeared in 21 career games, with a strikeout rate of 8.39 per nine innings over 32+ career innings.
  • This season, he has struck out six batters in seven games, with opponents hitting .231 against him, the lowest since his freshman year.
State of Play
  • Martinez is having a standout junior season with increasing contributions to the baseball team.
  • He is integrating leadership skills from his business experience into his role on the baseball team.
What's Next

Martinez aims to continue enhancing his business while contributing significantly to his baseball team. He may explore further development in both fields as he progresses through college.

Bottom Line

Caleb Martinez embodies the spirit of Division III athletics by merging his love for baseball with his entrepreneurial spirit, proving that it's possible to excel in both areas while maintaining a genuine passion for the game.