Brianna Finch has been announced as the new head coach for UMass Lowell Women's Basketball and will be formally introduced at a press conference on April 13 at 1 p.m. The event will take place in the Kennedy Family Athletic Complex and include remarks from Finch and UMass Lowell鈥檚 Director of Athletics, Lynn Coutts. With over 20 years of collegiate and professional experience, Finch previously worked at George Washington University and Boston University. She is recognized for her leadership capabilities and relationship-building skills, having been featured in multiple accolades within the coaching profession.

By the Numbers
  • Over 20 years of coaching experience.
  • Selected for the 2026 WBCA Next Gen Institute.
  • Named one of the "50 Most Impactful Assistant Coaches" by Silver Waves Media in 2024.
Yes, But

While Finch's credentials and reputation are strong, the transition to a head coaching role can present challenges, especially in establishing her culture and strategy within a new program. Success will hinge on her ability to adapt to this higher level of responsibility and leadership.

State of Play
  • Finch takes over a program looking to elevate its competitive standing.
  • The press conference on April 13 is her first major public appearance as head coach.
What's Next

Following Finch's introduction, she will begin recruiting and developing her coaching staff, with immediate focus on preparing the team for the upcoming season. The effectiveness of her strategies and engagement with players will be closely observed as the new season approaches.

Bottom Line

Brianna Finch's appointment as head coach is a strategic choice for UMass Lowell Women's Basketball, promising a focus on holistic development and strong relationships within the program. Her success will largely depend on how well she can translate her extensive experience into effective leadership on and off the court.