Forest Hills Golf Club has undergone a significant rebranding, prominently displaying Augusta University鈥檚 identity throughout the course. This initiative, led by President Russell T. Keen in collaboration with the university鈥檚 Communications and Marketing department, aims to strengthen the community's connection to the university's athletic programs. Enhancements include new logos, updated social media, and physical improvements to the clubhouse and on-course signage, emphasizing its importance both to Augusta University and local golfers. The course, which has a rich history dating back to 1926, serves as the home for the university's Division I men's and women's golf teams.

By the Numbers
  • The men's and women's golf teams have 36 NCAA regional appearances and 15 NCAA national championship appearances.
  • Augusta University won back-to-back NCAA championships in 2010 and 2011.
State of Play
  • Renovations began in 2024, with visible updates across the course and club facilities.
  • The course has been well-received by both players and the local community, enhancing team morale with the new branding.
What's Next

The focus will likely be on promoting the golf club as a key community resource while fostering student-athlete pride. The marketing team may continue to develop and expand the brand's visibility on and off the course, targeting more local engagement.

Bottom Line

The rebranding of Forest Hills Golf Club highlights Augusta University鈥檚 commitment to fostering a strong connection with the local community and enhancing the identity of its athletic programs. This transformation not only promotes school spirit but also solidifies the course's historical significance in the area.