The Atlanta Dream are poised to capitalize on the rising popularity of Angel Reese following her recent trade from the Chicago Sky. This transition comes as the Dream have struggled with low attendance, consistently ranking last in WNBA home crowds. Reese's impact is evident, with ticket prices for an upcoming home opener surging and a significant spike in social media followers for the Dream. Reese's star power could be the key to transforming the franchise's fortunes and attracting fans back to games.

By the Numbers
  • Get-in price for the May 17 home opener jumped from $38 to $68 post-trade.
  • Tickets for the May 22 game against the Dallas Wings starting at $198 on TickPick.
  • Dream's Instagram followers rose from 275,900 to 299,000 within 48 hours of the trade.
Yes, But

Despite the enthusiasm surrounding Reese, previous WNBA stars leaving the Chicago Sky raises questions about long-term stability and retention. The challenge remains whether the Dream can sustain this momentum beyond initial excitement.

State of Play
  • The Dream are scheduled to host five games in the 17,000-seat State Farm Arena starting in 2026.
  • Upcoming games against high-profile opponents like the Las Vegas Aces and Caitlin Clark's Indiana Fever.
What's Next

The Dream aim to build on this momentum by enhancing their marketing strategies and fan engagement as they embrace Reese's arrival. Performance in upcoming games will be critical in maintaining interest and boosting attendance.

Bottom Line

Angel Reese's presence has sparked a potential turning point for the Atlanta Dream, setting the stage for revitalized attendance and fan engagement. However, the franchise must translate this initial buzz into sustained success on and off the court.