Dr. G. Eugene Hooks, a transformative figure in Wake Forest University athletics, passed away at the age of 98. He made his mark as an All-American baseball player and later served 36 years as an administrator—28 of them as athletic director. Hooks significantly impacted the growth of Wake Forest’s athletic programs and facilities, overseeing major construction projects, and increasing athletic revenues tenfold during his tenure. He was also a key player in integrating intercollegiate athletics at the university. His legacy includes the naming of the baseball stadium in his honor and the establishment of the Gene Hooks Lifetime Achievement Award.

By the Numbers
  • Hooks served 28 years as Wake Forest's director of athletics, impacting programs that won 21 ACC titles.
  • He oversaw $100 million in capital improvements across athletic facilities.
State of Play
  • Hooks is remembered for his commitment to integrating athletics and elevating Wake Forest’s profile amidst challenges.
  • The university honors his legacy through awards and recognitions reflecting his values and contributions.
What's Next

In the aftermath of Hooks' passing, Wake Forest is likely to focus on continuing his legacy by fostering inclusivity and excellence in athletics, while also celebrating historical contributions through dedicated awards and programs.

Bottom Line

Dr. Gene Hooks’ indelible impact on Wake Forest University exemplifies leadership and integrity in athletics. His legacy serves as a guiding light for future generations in promoting diversity and academic success within athletic programs.