The 2026 FIFA World Cup Host Committee is launching the Welcome World Rewards Program aimed at boosting small businesses in New Jersey. This initiative will promote local businesses by allowing them to sign up for an official list, generating foot traffic during the tournament. Fans can engage with these businesses through a digital check-in system that rewards points redeemable for various prizes. The program, announced by CEO Alex Lasry, will begin on May 25 and feature opportunities for fans to win tickets to World Cup matches.

By the Numbers
  • Program launches May 25, before matches start on June 13.
  • Fans can earn points by visiting businesses across all 21 counties and 5 boroughs.
State of Play
  • The initiative encourages small business participation for increased visibility and engagement.
  • Participants can win tickets to World Cup matches and other events by using the program.
What's Next

The program's success will depend on fan engagement as well as businesses promoting their involvement. With the World Cup approaching, increased local interactions may lead to lasting relationships between businesses and consumers. The host committee plans to monitor participation and adjust marketing efforts based on feedback.

Bottom Line

The Welcome World Rewards Program is a strategic effort to integrate small businesses into the World Cup experience, enhancing economic activity and fostering community connections, while providing fans a unique way to engage with New Jersey.