Clarkson University Athletics has partnered with Axe Sports Group as the official NIL service provider for its Men's and Women's Ice Hockey programs. This strategic collaboration aims to enhance NIL opportunities for student-athletes, positioning them to thrive both on the ice and in the marketplace. The agreement supports the development of a structured NIL framework and ensures compliance with university standards and NCAA guidelines. Axe Sports Group will assist in partnership development, deal structuring, and athlete education, fostering meaningful connections between student-athletes and brands.

By the Numbers
  • Clarkson has 20 varsity athletic programs competing at NCAA Division I and III levels.
  • The Men's and Women's Ice Hockey teams compete in NCAA Division I as members of ECAC Hockey.
State of Play
  • The NIL landscape is rapidly evolving, prompting colleges to enhance their support systems for student-athletes.
  • Axe Sports Group provides a structured NIL framework including connection to brands and education for athletes.
What's Next

As this partnership unfolds, Clarkson is expected to roll out new opportunities for student-athletes to engage with local, regional, and national brands. The success of this initiative could serve as a model for other university programs exploring NIL partnerships.

Bottom Line

This partnership signifies a transformative step for Clarkson Athletics in maximizing NIL opportunities, potentially setting a standard for competition within college ice hockey while enhancing the student-athlete experience.