Milwaukee Athletics is set to become the first NCAA program to offer a jersey patch sponsorship, following a historic NCAA vote. This groundbreaking opportunity encompasses all 13 of Milwaukee's Division I athletic programs, allowing brands to gain year-round visibility across various platforms, including television and social media, with an estimated 4 million impressions each season. Athletics Director Amanda Braun emphasizes that this marks a transformative moment for the organization, paving the way for a meaningful alliance with a corporate partner who shares their values. Additionally, the partnership promises extensive reach, leveraging the community's strong fanbase and a robust alumni network.

By the Numbers
  • Over 4 million impressions generated each athletic season across all 13 programs.
  • Alumni network of over 200,000 individuals.
State of Play
  • The NCAA's decision in January 2023 allows jersey patch sponsorships in college athletics.
  • Milwaukee Athletics is collaborating with Learfield's Panther Sports Properties for this initiative.
What's Next

Milwaukee Athletics will actively seek corporate partners to launch this jersey patch program, aiming to establish impactful connections with brands that resonate with their mission and community engagement. The organization anticipates attracting sponsors eager to tap into the passionate college sports fanbase.

Bottom Line

This innovative jersey patch opportunity represents an unprecedented chance for brands to engage with one of the most enthusiastic sports communities in the state, as Milwaukee Athletics embraces a new era of college sports sponsorships.