10 richest college basketball players based on NIL in 2025
INDIANAPOLIS (BVM) 鈥� Name, image and likeness deals have forever changed college basketball, and the NCAA Tournament has become the prime opportunity for players to elevate their NIL deals on a national stage.聽
Talent and marketability are the name of the game, with NIL collectives and brand deals playing a crucial role in securing athletes鈥� financial futures.聽
With March Madness 2025 on the horizon, check out which 10 college basketball athletes have the highest NIL valuations. The financial data is sourced from On3, the industry鈥檚 leading index for analyzing 鈥渞oster value performance, influence, exposure and deal data鈥� to estimate the for these athletes.