Shedeur Sanders signs NIL deal with Tom Brady鈥檚 clothing brand
LOS ANGELES (BVM) 鈥� Shedeur Sanders is one of the elite quarterbacks in college football. So far this season, Sanders has thrown for 1,713 yards, 17 touchdowns and just two interceptions while completing over 73% of his passes for the 5-0 Jackson State University squad led by his father Deion Sanders. Tom Brady, on the other hand, is considered by many to be the greatest quarterback, if not player, in NFL history and is in the middle of his 23rd NFL season at age 45.
Given the two elite quarterbacks’ reputations, the pairing seems like a match made in heaven. That is exactly what Brady鈥檚 apparel company, BRADY Brand, thought as well as Shedeur to a name, image and likeness deal to become its first brand ambassador.
Details of the deal were not made immediately available.
The Brady Brand, a Los Angeles–based clothing company, was launched by its namesake in January of this year. Sheduer was part of that initial launch as well, as he was one of a handful of college athletes chosen the apparel for the first campaign.
Sheduer, meanwhile, is one of the more bankable collegiate athletes in the country. The sophomore signal-caller has an NIL valuation of $1.2 million according to . This places him at No. 9 among college football players and No. 14 in the entire country regardless of sport in the .
The quarterback has a massive social media following which allows any of his sponsored posts to reach many eyes. With 998,000 followers across (733,000), (238,000) and (28,000), Sheduer has a per-post value of $7,900 according to . This has netted the sophomore deals with some major national brands including Beats by Dre, Gatorade and even his own barbecue sauce.
Now as a face of another national brand, Sheduer has proven that the NIL era in college athletics isn鈥檛 going away anytime soon and that he will likely be a key player in the space for a while. As Sheduer continues his ascent up the college ladder, he will look to bring the new Brady Brand up with him.
